ChatGPT Business Hub verification: steps and fixes

01How does ChatGPT Business Hub verification work?

1. Open Business Hub. Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
2. Find your listing. Search for your business by name, select the listing that matches, and confirm the ChatGPT account you'll manage it with.
3. Verify the claim. Choose one of the methods shown and follow the prompts.
4. Wait for the claim review. OpenAI reviews the claim and emails you its decision or a request for more information.
5. Verify with Persona. After the claim is approved, complete Persona's identity check. OpenAI reviews that too and emails you.

If you got a claim invitation by email, open the personal link in it and sign in with the address that received it.

The methods you see depend on your business:

02How do I verify my business by phone, email, DNS or Shopify?

Business phone

1. Choose the phone method. Select Business phone, then choose a text message (SMS) or an automated call.
2. Enter the code. Select Get code and enter the code sent to the number shown.

If the number shown is wrong or old: OpenAI's pages don't say how to change it before you claim. Business details can only be edited after the claim and Persona are approved. Choose another method from the ones shown, such as your website domain.

Business email

1. Choose the email method. Select Business email, then Get code.
2. Enter the code. It goes to the email address associated with your business.

If that address isn't yours, or its domain doesn't match your website: OpenAI doesn't say where the address comes from or whether it must match your domain. Use another method shown, such as the website domain if you can edit your DNS.

Website domain (DNS TXT record)

DNS is the system that tells the internet where your domain's website and email live. A TXT record is a line of text you add to those settings to prove you control the domain.

1. Choose the domain method. Select Website domain. ChatGPT shows the TXT record to add.
2. Add the record. In your domain's DNS settings, copy the type, the name (or host) and the value exactly. If someone else manages your domain, ask them to add it.
3. Verify. Go back to ChatGPT, select Verify domain, and follow any remaining prompts.

If the record isn't found yet: OpenAI says DNS changes may take time to appear, and doesn't say how long. Check that each part was copied exactly, then select Verify domain again later. To see whether the record is public, run this in a terminal with the full host name from ChatGPT:

dig +short TXT example.com

If the value from ChatGPT appears in the result, the record is public.

Shopify store

1. Choose Shopify. Select Shopify store, then Connect Shopify.
2. Sign in to the right store. Review the permissions, select Log in to Shopify, and sign in to the store for the business you're claiming.
3. Finish. Follow the prompts to complete verification.

OpenAI's Businesses in ChatGPT page says you can also link the store from your Shopify admin. You don't need Shopify to claim.

If the store doesn't link: Check that you signed in to the Shopify store of the business you're claiming. OpenAI Support can't manage your Shopify admin, catalog or storefront settings (help article), so take those to Shopify. For a problem inside ChatGPT, contact OpenAI Support.

03Why is my Business Hub claim pending or declined?

While a claim is under review, you can select Cancel claim. OpenAI says review time varies and gives no number. It asks you to wait for the review to finish before you try again.

The help article doesn't describe a declined claim or how to appeal one. The Businesses in ChatGPT policy says not every business can create or claim a profile. OpenAI may decline a request when a business's offerings or practices raise significant safety or integrity concerns, and may hold back some categories until it can support them. It says eligibility may change. Follow what OpenAI's email asks, and contact OpenAI Support if it isn't clear.

04What is Persona verification for a ChatGPT business?

Persona checks that you are who you say you are and that you can act for the business. OpenAI says you may need a government-issued ID, business registration information, and proof that you're authorized to represent the business.

1. Start it. Select Verify with Persona, then Continue to Persona.
2. Submit what Persona asks for. Follow Persona's instructions.
3. Wait for the review. OpenAI reviews your submission and emails its decision or a request for more information. You can select Cancel submission while it's under review.

If you claimed with another method, do Persona later: open the Business tab, select your profile, find Complete verification with Persona in the overview, and select Verify. If you use Persona to create a new profile, OpenAI's approval publishes it automatically, with no separate publish step. Continue only when the profile is ready.

What if Persona fails, expires or stays pending?

• Pending. Wait for OpenAI's email. Submitting to Persona isn't approval, and the features above stay locked until it is.
• Failed or expired. Follow the instructions in the email. If Try again is shown, select it and submit corrected information. The business name, address, and any registration or tax number must match your official business records.
• Stuck. Contact OpenAI Support if you can't retry, or if Business Hub still shows verification as incomplete after you were told it was approved.

Passing verification doesn't guarantee a Business Agent. The Business Agents Policy says OpenAI also looks at the business category and the agent's intended use. Agents are for eligible US ecommerce and online service businesses with a website.

05What if someone else already claimed my business?

Open the business's profile, select the more options menu (•••), then Dispute ownership. Follow the prompts to verify with Persona that you're authorized to represent the business. Claiming or disputing a profile doesn't change how visible it is in ChatGPT.

If you see Contact support when you try to claim, the listing is locked. Select Contact support to ask for access. OpenAI Support can't delete, unpublish or hide a published profile as part of a setup or ownership request. Only an unpublished draft profile can be deleted: open it in the Business tab, go to Overview, open the three-dot menu and select Delete draft.

06Why can't ChatGPT Business Hub find my business?

Search by the business's name first. If it isn't there, what OpenAI says depends on the business:

OpenAI's pages don't say how a local business that isn't listed can get added.

07How do I add teammates or an agency?

The admin who claimed the business can add teammates in Business Hub and give an agency access to manage the business or its agent. Each person uses their own ChatGPT account. If the business was claimed in a ChatGPT workspace, invitees may need to be members of that workspace. If an agency invitation is blocked, contact OpenAI Support. Don't forward your personal claim invitation to give someone access.

08Can I manage several brands or locations together?

Not currently. Each brand is managed separately, and there's no central management across a parent company's brands and locations. Claiming the main brand doesn't claim its locations. For brands on a managed claim process, location profiles stay locked by default: ask your OpenAI account contact. OpenAI's announcement says existing Enterprise customers and advertisers can claim through their OpenAI representative.

09How do I contact OpenAI or appeal a Business Hub decision?

OpenAI's pages don't describe a formal appeal for claims or Persona checks. These are the routes they give:

1. Follow the email. Decisions and requests for more information arrive by email.
2. Try again. Use Try again on a failed or expired Persona check, when it's shown.
3. Dispute ownership. Use it when someone else holds the profile.
4. Contact OpenAI Support. Open the chat bubble at the bottom right of help.openai.com (how to contact support). A virtual assistant answers first, and a person can join. Include the step you were on, any error message, a screenshot with sensitive details removed, and the email you sign in with. Never share passwords or one-time codes.
5. Ask your OpenAI contact. Brands on a managed claim process, Enterprise customers and advertisers can work with their OpenAI contact.

11Common questions