How to get your business on ChatGPT with Business Hub

01What is ChatGPT Business Hub?

Business Hub is where owners manage their business in ChatGPT. It's one half of what OpenAI calls Businesses in ChatGPT. The other half is Business Agents.

Claiming doesn't guarantee more visibility in ChatGPT's answers, says OpenAI's setup guide, and advertising doesn't change its independent answers.

02How do I claim my business in ChatGPT?

1. Open Business Hub. Sign in to ChatGPT and open Business Hub from the sidebar, or go to chatgpt.com/business-hub. Search for your business by name.
2. Pick your listing. Choose the listing that matches your business and confirm the ChatGPT account you'll manage it with. If it isn't there, an eligible online business may see an option to add it. Local stores and restaurants can only claim an existing US listing for now.
3. Verify your claim. Choose one of the methods ChatGPT shows you (table below). If you got a claim invitation by email, open its personal link and sign in with that email address.
4. Wait for OpenAI's review. OpenAI reviews the claim and emails you a decision or a request for more information.
5. Verify your identity with Persona. Persona is the ID-check service OpenAI uses. You may need a government ID, your business registration details and proof that you can represent the business. OpenAI reviews this step too and emails you the result.

A TXT record is a line of text in your domain's settings (DNS). If someone else runs your domain, ask them to add it. If a claim or Persona check is stuck or fails, see how to fix Business Hub verification.

If someone else has already claimed your business, open its profile, select the ••• menu, then Dispute ownership, and verify with Persona. A listing that shows Contact support is locked; select it to ask OpenAI for access.

03What does Persona verification unlock?

An approved claim gives you access to your business in Business Hub. These features wait for Persona approval:

• The blue check on your profile
• Publishing changes to your business details
• Connecting a product feed
• Seeing insights
• Creating a Business Agent, if your business is eligible

If you create a new profile through Persona, OpenAI publishes it as soon as it approves you. There's no separate publish step.

04What can I edit in my ChatGPT business profile?

You can update your website, description, category, logo, delivery policy and return policy, and add a cover photo and other optional details. OpenAI reviews each change before it appears, and ChatGPT may still use other sources when it answers about you. Everything you add must follow the Businesses in ChatGPT policy.

The person who claimed the business can add teammates and give an agency access, each with their own ChatGPT account (Business Hub for agencies). Each brand is managed on its own, and claiming the main brand doesn't claim its locations.

05How do I add a product feed to Business Hub?

A product feed is a file that lists your products with prices and stock. Business Hub takes one in three ways:

Products must follow OpenAI's Commerce policies. A feed doesn't publish an agent or promise that ChatGPT recommends your products.

Shopify and Etsy catalogs are already in ChatGPT shopping, according to OpenAI's merchants page. Other stores can still apply there to share a feed, and applicants join a waitlist. Shopping is live for US users, and customers buy on your own site. More in how to sell on ChatGPT.

06What do Business Hub insights show?

Insights cover the past 28 days and show totals only.

You don't see individual prompts, customer conversations or chats with your Business Agent. A blank number can mean activity is below OpenAI's reporting threshold or data is still coming in, so it doesn't always mean zero.

07What is a ChatGPT Business Agent?

A Business Agent is a chat assistant you set up in Business Hub. It answers from your product details, your policies and the instructions you write, in a separate, labelled chat. You preview it, then publish it. You can also sponsor it as the destination of a ChatGPT ad.

Its main limits:

• It can't complete purchases, make bookings or check a customer's order. It explains products and policies and links to your site.
• It doesn't use your ChatGPT app (plugin), even if you have one.
• It's only for eligible ecommerce and online service businesses in the US.
• You can't bring your own agent, OpenAI told Digiday.

More in what a ChatGPT Business Agent can and can't do.

08Who is eligible for Business Hub?

OpenAI checks each business's category and may turn some down or hold them back for now. Passing verification doesn't by itself make you eligible for an agent, says the Business Agents Policy. You don't need an Ads account or a ChatGPT Enterprise agreement to claim.

09Is Business Hub the same as ChatGPT Business?

No.

10How do I make sure ChatGPT can find my business?

ChatGPT search shows sites that OpenAI's crawler, OAI-SearchBot, can read. A crawler is a bot that visits web pages to collect them for search. OpenAI's help page gives two steps: allow OAI-SearchBot to crawl your site, and let traffic from its published IP addresses through your host or CDN. Placement isn't guaranteed.

Add these lines to your robots.txt. OpenAI's crawler page says a change takes about 24 hours to apply.

User-agent: OAI-SearchBot
Allow: /

Put your main content in the HTML your server sends, not only in JavaScript. Scan your page to see what ChatGPT and other AI tools can read. More in how to get your business listed on ChatGPT.

11Do I still need my own ChatGPT app?

Claim your free profile first, then add your own app for what the Business Agent can't do. An app is your own server (an MCP server) that ChatGPT calls when a customer asks about your business. OpenAI's docs now call apps plugins.

With Transica:

1. Start from your API or website. Transica reads your API spec, or sends AI agents through your site to find what customers can do there (how it works).
2. Approve the tools. A tool is one thing the app can do, such as check an order or show prices. You approve each one.
3. Keep your login. Transica hosts the app and signs customers in with the account they already have with you.
4. Test it in ChatGPT. Connect it to your own ChatGPT as a custom MCP server before you submit it.

12How do I list my app in ChatGPT's directory?

OpenAI reviews each app before it appears in the directory. Its submission guide asks for a verified OpenAI organization, five test cases that should work and three that shouldn't, and a demo video. Transica checks each tool against OpenAI's rules, runs the test prompts and prepares the submission. You submit from your own OpenAI account.

WarrantyWarden's app was submitted by 13 October 2026 and approved on 29 October 2026 (case study). The same app can also go to Claude's directory. Full checklist: how to submit an app to ChatGPT.

13How do I track traffic from ChatGPT?

ChatGPT adds utm_source=chatgpt.com to almost all the links it cites, according to LLM Pulse.

15Common questions