ChatGPT agency: what one does and when to hire one
What a ChatGPT agency does for your business in Business Hub, what you still do yourself, what no agency can promise, and what to ask before hiring one.
A ChatGPT agency sets up and runs a business's presence inside ChatGPT. Since OpenAI opened Business Hub on 10 November 2026, that work covers six things: helping the owner claim and verify the business, filling in its profile, keeping a product feed current, writing and testing the Business Agent, adding the business's own app for what the agent can't do, and reporting from the insights each month. The owner still passes Persona, the ID check. No agency can guarantee that ChatGPT recommends a business more often.
A ChatGPT agency isn't ChatGPT agent, OpenAI's feature that carried out tasks for you in a virtual browser. OpenAI's help center says that feature is no longer available and points people to ChatGPT Work.
What does a ChatGPT agency do?
- Claim and verification. You claim your business in Business Hub and pass Persona. The agency helps you pick a verification method, adds the DNS record if it runs your domain, and asks you to invite it once you're approved. OpenAI's setup guide says the admin who claimed a business can give an agency access to manage the business or its agent.
- Profile. The agency fills in your website, description, category, logo, delivery policy and return policy. OpenAI reviews each change before it appears.
- Product feed. If you sell products, the agency connects a feed with your products, prices and availability, and updates it when they change. Shopify stores can connect Shopify's feed (product feed guide).
- Business Agent. For eligible US ecommerce and online service businesses, the agency writes the agent's instructions to OpenAI's Business Agents Policy, previews it with questions your customers ask, and publishes it when you approve.
- Your own app. The Business Agent can't complete purchases, make bookings or check a customer's order. An agency can build your own app, where signed-in customers can check an order or start a return, and list it in ChatGPT's directory. OpenAI reviews each app before it can be published. The same app can go to Claude.
- Monthly upkeep. The agency updates the profile, feed and agent when your products or policies change, and reports from your Business Hub insights.
Should I hire a ChatGPT agency or do it myself?
You can do all of it yourself. OpenAI says you don't need an Ads account or a ChatGPT Enterprise agreement to claim your business. An agency helps when nobody on your team has time to keep a feed and an agent current, or when you want an app built.
| Option | Who does the work | What you still do | Best for |
|---|---|---|---|
| Transica | Transica: profile, product feed, Business Agent, your own app and monthly upkeep | Claim, verify, pass Persona, invite Transica, approve the agent and each app tool | Stores, US first |
| Do it yourself | You, in Business Hub | Everything, plus a developer or a tool if you want your own app | One business with time to learn Business Hub |
| General SEO or AEO agency | Depends on the agency; ask which steps it covers | Claim, verify, pass Persona, invite the agency, approve changes | Businesses already working with one on search |
What can't a ChatGPT agency do?
- Guarantee placement or recommendations. OpenAI's Businesses in ChatGPT page says ChatGPT keeps making independent recommendations and claiming doesn't guarantee higher placement or sales. OpenAI also says ads don't influence ChatGPT's independent answers.
- Pass Persona for you. Persona checks the person authorized to represent the business. It may ask for a government-issued ID, business registration information and proof of that authority.
- Make the Business Agent take orders. It can't complete purchases, make bookings or check a customer's order, and it doesn't use your ChatGPT app (plugin) even if you have one (what it can and can't do).
- Get every business an agent. Agents are for eligible US ecommerce and online service businesses with a website. OpenAI says verification alone doesn't guarantee one.
- Promise app approval. OpenAI reviews each app and decides.
- Show you the prompts. Insights are totals and themes for the past 28 days. Businesses don't get individual prompts or chats.
What should I ask a ChatGPT agency before hiring one?
| Ask | A good answer |
|---|---|
| Who claims our business? | You do, with your own ChatGPT account, then you invite the agency |
| How do you keep our product feed current? | It updates the feed when prices, stock or sales change |
| How do you write and test the Business Agent? | To OpenAI's Business Agents Policy, previewed with real customer questions, published only after you approve |
| What can customers do beyond the agent? | Check an order or start a return in your own app, when your systems have an API |
| What do you report each month? | Mentions, website clicks and discovery topics, plus what changed |
| Can you guarantee more recommendations? | No. OpenAI says claiming doesn't guarantee higher placement |
How Transica helps
- ChatGPT setup for your store, done for you. Transica helps you claim your business in ChatGPT, fills in your profile, builds your product feed and keeps it current, sets up your Business Agent, and gives customers an app in ChatGPT for what the agent can't do, like checking an order. See ChatGPT for business.
- Monthly upkeep. Transica keeps the feed current, updates the agent and profile, hosts and monitors the app, and sends a monthly note from your Business Hub insights.
- Free page scan. Scan your page, with no account, to see whether ChatGPT and other AI tools can read it.
Common questions
What is a ChatGPT agency?
A company that sets up and runs a business's presence in ChatGPT: the Business Hub profile, the product feed, the Business Agent and the business's own app, plus monthly upkeep. The owner still claims the business and passes the ID check.
Can a ChatGPT agency get my business on ChatGPT?
It can do most of the work with you. You claim your business in Business Hub and pass Persona, then invite the agency to manage the profile, feed and agent. The steps are in how to get your business on ChatGPT.
Do I need an agency to claim my business in ChatGPT?
No. The owner or someone authorized to represent the business can claim it in Business Hub, and OpenAI says you don't need an Ads account or a ChatGPT Enterprise agreement.
How much does a ChatGPT agency cost?
It depends on the agency and what it covers. Transica's monthly plans for stores are on ChatGPT for business.
Can a ChatGPT agency guarantee ChatGPT recommends my business?
No. OpenAI says claiming doesn't guarantee higher placement or sales, and ChatGPT keeps making its own recommendations.
What's the difference between a ChatGPT agency and an AEO or GEO agency?
AEO and GEO work on your website and your mentions so AI answers cite you (AEO guide). Business Hub, the product feed, the Business Agent and an app are work inside ChatGPT. Ask an agency which of these it covers.
Does a ChatGPT agency help businesses outside the US?
Yes, for what OpenAI offers there. Businesses can claim where ChatGPT is available and the verification is supported, but the Business Agent is only in the US for now.
Who manages the agency's access?
The admin who claimed the business invites the agency in Business Hub. Each person uses their own ChatGPT account, and OpenAI says not to forward a personal claim invitation instead. More in Business Hub for agencies.
Sources
Read on 12 November 2026.
- OpenAI Help Center: Setting up your business on ChatGPT, ChatGPT agent
- OpenAI, Introducing Businesses in ChatGPT, 10 November 2026
- OpenAI, Businesses in ChatGPT: Claim your business
- OpenAI, Business Agents Policy, updated 10 November 2026
- OpenAI, Upload and submit your plugin