ChatGPT product feed: format, upload and WooCommerce

01What is a ChatGPT product feed?

OpenAI says retailers can upload a feed to share product details, pricing and availability, and that ChatGPT may use this information to answer customer questions (OpenAI). A Business Agent, the chat a business can publish from its ChatGPT profile, answers from the same product and policy details. Connecting a feed doesn't publish an agent. OpenAI also says a connected feed doesn't guarantee that ChatGPT recommends your products.

A feed can go to three places. All three use OpenAI's product feed spec.

How a feed fits with profiles, agents, apps and ads: ChatGPT for merchants.

02How do I connect a product feed in Business Hub?

1. Claim your business. Open Business Hub from the ChatGPT sidebar or at chatgpt.com/business-hub, find your business and verify by business phone, business email, a DNS record on your domain, or your Shopify store. Steps: how to claim your business in ChatGPT.
2. Pass ID verification with Persona. Persona is the identity check service OpenAI uses. You can't connect a feed until it's approved. If it's stuck, see Business Hub verification.
3. Connect the feed. Pick one of the three ways in the table below.
4. Check your products against the rules. Products in the feed must follow OpenAI's Commerce policies, which rule out categories such as adult content and gambling; tobacco, nicotine and alcohol; weapons; and recalled or unsafe products.

03What fields does a ChatGPT product feed need?

Each row is one item or variant a shopper can buy. The examples are from OpenAI's spec.

Which optional fields can I add?

OpenAI marks every other field optional, except three that variants need. Useful ones for a store:

Three more rules from the spec:

• Text is UTF-8. Aim for titles up to 150 characters and descriptions up to 5,000, in plain text.
• IDs stay the same when price, stock, title or images change.
• Market. The standard upload targets the US.

04What does a ChatGPT product feed look like?

Two rows in CSV, the format Business Hub takes for uploads. The first row is the example in OpenAI's spec. A cell that contains a comma goes in double quotes.

item_id,title,description,url,brand,seller_name,image_url,availability,price,sale_price
MUG-350-BLUE,"Blue ceramic mug, 350 mL",Dishwasher-safe glazed ceramic mug with a handle.,https://example.com/products/mug-blue,Northline,Northline Home,https://example.com/images/mug-blue.jpg,in_stock,18.00 USD,
TEAPOT-1L-WHT,"White ceramic teapot, 1 L",Glazed ceramic teapot with a removable steel infuser.,https://example.com/products/teapot-white,Northline,Northline Home,https://example.com/images/teapot-white.jpg,in_stock,42.00 USD,35.00 USD

For JSON Lines, a format with one product per line, see the record in How to sell on ChatGPT.

05How often should I update a ChatGPT product feed?

• At least once a day. OpenAI's file upload guide treats each feed as a full snapshot of your catalog and recommends sending one at least daily (OpenAI). The guide is written for SFTP delivery.
• Whenever a price or stock level changes. The spec says to update the price when a sale starts or ends, and availability when an item sells out or comes back. Sale dates and stock dates in the feed don't schedule these changes for you.
• Removing a product takes time. A product left out of a snapshot isn't deleted at once. OpenAI keeps its last record for up to 14 days. To hide it at the next update, set is_eligible_search to false.

With a hosted URL, keep the file at that address current. Business Hub's help article doesn't say how often it reads the file.

06What are common ChatGPT product feed errors?

OpenAI's upload guide names three common failures: missing required fields, outdated or wrong field names, and malformed values.

07How do I make a ChatGPT product feed for WooCommerce?

WooCommerce doesn't write OpenAI's format. There are two ways to produce it.

1. Export and convert. WooCommerce's exporter is under Products > All Products > Export (WooCommerce). Its columns don't match OpenAI's. Prices have no currency code, In stock? is 1, 0 or backorder, and there's no column for the product page link (WooCommerce source). Rename the columns, add url, brand and seller_name, rewrite prices and stock in OpenAI's format, then upload the file. Repeat this each time prices or stock change.
2. Generate it from the Store API and host it. WooCommerce's Store API lists published products without API keys, at /wp-json/wc/store/v1/products. Each product comes with its page link, SKU, prices, images and stock status (WooCommerce). A script on a schedule reads it, writes the feed file and serves it at a fixed address, which you add in Business Hub as the hosted URL. Prices come in the currency's smallest unit, so 1105 with a currency_minor_unit of 2 means 11.05. Descriptions come as HTML, and OpenAI asks for plain text.

Each variation of a variable product needs its own row, with the parent product's ID as group_id. Some WooCommerce plugins say they produce a ChatGPT feed. WooCommerce ChatGPT integration lists the ones it checked. Compare a plugin's output with the field table above before you connect it.

08How do I make a ChatGPT product feed for Magento?

Magento and Adobe Commerce don't write OpenAI's format either.

1. Export and convert. In the admin, go to System > Data Transfer > Export, set Entity Type to Products and export a CSV (Adobe). The file uses Magento's attribute names. url_key is only the part of the address that identifies the product, and base_image is a relative file path, so build the full product and image links from them (Adobe). Map sku, name, price, special_price and is_in_stock to OpenAI's fields, add brand and seller_name, then upload.
2. Generate it from the API and host it. Magento's GraphQL products query returns prices with their currency, stock status, image links and url_key (Adobe). Adobe Commerce as a Cloud Service uses Catalog Service instead of that query. The REST endpoint /V1/products is closed to anonymous callers by default (Adobe). A script on a schedule writes the feed file and serves it at a fixed address for Business Hub.

Each child of a configurable product becomes its own row, with the parent's SKU as group_id. Descriptions come as HTML, so convert them to plain text.

09Done for you: ChatGPT setup for your store

ChatGPT setup for your store, done for you. Transica helps you claim your business in ChatGPT, fills in your profile, builds your product feed and keeps it current, sets up your Business Agent, and gives customers an app in ChatGPT for what the agent can't do, like checking an order.

1. You claim and verify. Transica guides you through claiming in Business Hub. You do the verification and the Persona ID check yourself, then invite Transica as your agency. OpenAI's help article says the admin who claimed a business can give an agency access to manage the business or its agent (OpenAI Help Center).
2. Transica builds the feed. It builds the feed from your store's site or API in OpenAI's format, hosts it, and connects it in Business Hub as a hosted URL.
3. Transica keeps it current. Each month it updates prices, stock and sales in the feed, updates the agent and profile, hosts and monitors the app, and sends a note based on the Business Hub insights you share.

It's for US stores first, especially WooCommerce, Magento and custom stores. See the done-for-you service.

11Common questions